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DavidEckstein

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So Grantland’s Jonah Lehrer Loves Them Intangibles

When you buy a car, don’t worry about horsepower or fuel efficiency, says Grantland’s Jonah Lehrer. Look at the car seats. Test them out. See if they’re comfortable. That’s what a $20,000 investment is all about. But I digress. Lehrer’s column isn’t a mindbogglingly stupid essay about cars. That’s just the anecdote. It’s a mindbogglingly … Continue reading